Alright, Roommates. #Eminem’s recent #DonaldTrump diss left everybody wanting more from the rapper and it appears as though he’s carried out an elaborate scheme to prepare fans for a new album!!
Being the artistic genius that he is, Eminem and his label Interscope Records teamed up to create a website called AskAboutRevival.com with nods to many of the rapper’s past projects as well as hidden meanings that will have you to learning Latin for the day. They have also purchased fake pharmaceutical ads in newspapers and billboards for a product called “Revival” with the “E” being printed backwards in true Eminem fashion. Revival also includes its Latin name “canticum remedium” which translates to “song cure.”
An ad narrator on the website uses phrases like “lose yourself” and recommends that you avoid the drug if you’re allergic to “midwestern tympanic stimulators.” The tympanum refers to part of the ear so this phrase can be translated to mean rappers from the Midwest, or Eminem since he hails from Detroit. There is also a reference to “Pomsomp Industries” which is a nod to the 2009 promo campaign for the rapper’s “Relapse” album.
Now, where this all ties together is that if “Revival” really is the tile of Eminem’s album then it’s surely in line with his catalogue. He released Relapse (2009), Recovery (2010) while he was battling depression and drug abuse and then The Marshall Mathers LP 2 (2013).
Eminem’s manager Paul Rosenberg may have fueled rumors a bit more while posting Yelawolf’s new album in front of a strategically placed Revival ad the other day.
All I have to say is that I’m shook!
TSR STAFF: Talia O. @theclosetratchet on IG, @tallyohhh on Twitter