Spray tans have come in handy for many women who use them to achieve a natural looking sun-kissed skin tone. A Swedish company has taken spray tanning to a whole new level that literally has people looking like they could be a different race!
Swedish brand Emmaatan offers their customers a selection of spray tans like “Violet Onyx,” “Dark Ash Onyx,” “Caramel,” and “Dark Chocolate.” The thing is, it can transform a white woman’s completion to a woman of color! Now I’m sure we’ve all seen some bad spray tan jobs in our day that had a woman looking like an orange Oompa Loompa, but we haven’t seen the shades go this dark.
Those shades resemble my skin tone!
It’s no surprise the reactions to the product from women of color were not pleasant! Some ladies took to Tumblr to voice their opinion on the tans, feeling like it only perpetuates cultural appropriation.
“Th-that’s that’s my skin color in a bottle. Wh-why…I don’t know whether to cry or rage.”
“It’s funny that they think it’s ok for them to be black but not for black people to be black….?”
Roommates do you think the spray tans are going too far? Let’s chat!
TSR Staff: Chinny @Miss_ChinChin on IG!
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Chinny’s background in the world of marketing & brand management in some of the world’s leading global companies, is just what The Shade Room needs. Her practical knowledge of lifestyle and entertainment and dabble in the fashion industry doesn’t hurt either. When you mix her well rounded knowledge of what is going on in today’s social sphere you’ve got the perfect tools for a little Shade.