Monica’s ‘So Gone’ Single Increases In Sales Following The Success Of The #SoGoneChallenge

We all love when a new challenge comes along and takes over social media. The latest challenge that has everyone going crazy is the #SoGoneChallenge.

The challenge went viral after Chance The Rapper posted his video and dedicated his rap to his girlfriend. Since then so many people have made their own videos, including some of our favorite celebs.

According to Forbes, since the outbreak of the challenge, the sales for Monica’s 2003 single “So Gone” has increased by 400 percent and streams have increased more than 200 percent on Apple Music.

The single has also done well on Spotify with streams increasing to 129 percent over the past few days. The music video has also reached 3.2 million views on YouTube.

Monica took on her own challenge recently and she also received raved reviews as she gave her own single a new verse, which everyone loved.

“So Gone” was produced by Missy Elliot, and appeared on Monica’s 2003 album After The Storm.

If you missed Monica’s rap, check it out below:

#StudioFun with My Sis @missymisdemeanorelliott … #SoGoneChallenge really was dope to us both being that we recorded it in 03 & people still have a special place in their hearts for this record… So I jumped in the booth and recorded my own & then we called @slicktwothree to come and shoot it kinda video like near one of my favorite spots to create in Miss studio… We appreciate the love & honestly I'm forever grateful???? #StillTheSameOleMo #Southside #MySisSoLegendary

A post shared by Monica Brown (@monicabrown) on Aug 16, 2016 at 12:14pm PDT

Source: http://www.forbes.com/sites/ogdenpayne/2016/08/17/why-chance-the-rappers-involvement-in-the-sogonechallenge-means-a-big-payday-for-monica/#35ae6c87b7d4

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