Papa Johns has been the official sponsor of the NFL since 2010, but that’s in the past now because they’ve decided to end their sponsorship, and you won’t believe which company is the new official sponsor.
Papa John’s, which last fall blamed the NFL’s response to player protests for slumping sales, will focus on its partnerships with individual teams, according to CNN Money.
“The NFL and Papa John’s have made a mutual decision to shift from their official league sponsorship to a focus on partnerships with 22 local NFL teams, presence in broadcast and digital media, and key personalities in the sport,” the league and company said in a joint statement.
The company will continue to invest in the NFL through its local-market deals with 22 teams. The company will no longer have presence at the league’s big events, including the draft and the Super Bowl, which will be given to the new sponsor, Pizza Hut!
“We are thrilled to have Pizza Hut, an industry leader and one of America’s favorite brands, as an official league sponsor,” NFL Commissioner Roger Goodell said in a statement.
The deal came just one day after Papa Johns announced they were ending is partnership with the league.