Categories: Celebs

The $2 Billion Foot Content Industry & The Women Cashing In | TSR Investigates

Women are making upwards of $30,000 selling foot content online. The industry is now a multi-billion-dollar business. But how does it all work?

The Shade Room’s Justin Carter is sitting down with the industry’s top creators, Abby Nicole and Shamia “Mimi” Capers, as they detail how they create their content, and the subsequent “bidding wars” that ensue. But that’s not all, on this episode of ‘TSR Investigates,’ those doing the bidding wars also share their piece as well.

The $2 Billion Foot Content Industry & The Women Cashing In

According to Carter, content creator Abby Nicole records herself getting pedicures and brings in racks that go toward everyday expenses like groceries. Per Nicole, the $2 billion industry has afforded her over $100,000 within the last year, and down payments on luxury cars.

Meanwhile, Shamia “Mimi” Capers says creating feet content has put her in a position where she doesn’t have to “struggle” anymore.

“When I realized that I can make $50 in five minutes, and I ain’t never made $50 in one hour working at nobody’s job, I’m like, ‘Dang, if I really hone in on this, this could be a second lil job or whatever’… and it really just turned into something so much bigger,” Capers recalled.

More On The Industry & Those Dropping Their Coins

According to Capers, posting regularly, frequent uploads, and content that features good lighting, clear video, enticing angles, and engagement keep customers returning and buying more.

Scroll above to watch as Capers takes Carter step by step through the process of creating feet content. Additionally, details the movements and how to navigate creating face-versus-faceless content. Furthermore, Carter sits down with buyer Stu Worships, who opens up about spending $15,000 a year on feet content. Lastly, the host also gets into the psychology of it all and puts his own soul to the test!

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Jadriena Solomon

Jadriena “Jade” Solomon is a journalist and editor, specializing in beauty, fashion, entertainment, and culture. A graduate of CUNY Brooklyn College’s Journalism and Media Studies program, she began her career in 2015, publishing independent op-ed articles, and has since built a strong digital media portfolio across reporting, editing, and hosting for major media companies. As The Shade Room’s Senior Editor, Jadriena helps lead editorial direction, manages writers and editors, and has contributed more than 2,600 stories with over 45M page views since her start in 2022. Her past roles include contributing and staff positions at HelloBeautiful, Blavity News, 21Ninety, and Bronze Magazine. She has interviewed talents such as Tamron Hall, Eboni K. Williams, Tia Mowry, LeToya Luckett, Salt-N-Pepa, and more.

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