Unraveling the Secrets: Exploring the Rapid Growth of 1xBet in the Online Betting Industry
Explore the fascinating story behind 1xbet's partnership with prestigious football clubs worldwide including Chelsey, FC Barcelona, and Paris Saint-Germain, and uncover lesser-known facts about this exceptional brand named Sportsbook Operator of the Year at the SiGMA Americas Awards in June, 2023.
For example, did you know that 1xbet boasts a thriving Arabic platform, rapidly emerging as the leading betting site for the Arabic-speaking population globally, including the Middle East? Or that their ads frequently pop up on the iconic billboards of Barcelona’s Camp Nou? 
Join us as we delve into the captivating world of this platform, and discover the secrets that have positioned it as one of the fastest-growing brands in the online betting industry.
Brief History of the Brand
Founded in 2007 in Russia by a passionate team of pros in the field, 1xBet is currently registered in Cyprus and has established its headquarters in the city of Limassol. Originally, the online gambling company that runs under a valid Curacao eGaming License did not have any global expansion plans. Accordingly, the initial website only represented an addition to the numerous stationary sports gambling points that were available to Russians almost two decades ago. This didn’t bring them any resounding success in the industry, nor did it encourage them to think about growing outside the country's borders.
Nonetheless, they soon came to understand that their operational costs were much smaller compared to those of operators in other parts of the world. They boldly decided to take a chance and try their luck on the global market. They worked hard at creating one of the best sportsbook platforms in the industry that became easily recognizable worldwide. They also focused on drawing bettors in by offering highly appealing bonuses and lucrative promotions, on top of a rich plethora of versatile payment options with quick pay-out methods.
This helped them gradually grow into one of the most popular and successful bookmakers in the world. 1xBet recorded an explosive wave of growth starting 2019 onward, triggered by a series of valuable sponsorship partnerships linked with prestigious football clubs like Chelsea and Liverpool.
1xBet continues to offer some of the highest odds in the sports betting market worldwide. Besides popular services like sports betting, bingo, lotteries, and live betting, the platform also displays a rich selection of online casino games fueled by prestigious software developers.
Global Expansion Step by Step
With more than 400,000 active customers in India, it is safe to say that 1xBet’s is the most popular sportsbook there. Where else is the platform offering its premium services?
Starting in 2018, they inked important partnerships with the Nigerian Football Federation and the African Confederation of Football. Later on, in January 2022, the company continued its expansion in Nigeria via a freshly obtained Nigerian national license.
In 2019, the sportsbook agreed to partner up with MGA Games and add new video bingo and slot games to its existing library.
The following year, the company expanded into the Mexican territory after it was given the green light for an operational license. Additional plans to penetrate Mexico’s esports betting market were also made public.
In the spring of 2022, 1xBet went one step further and entered the Chilean sports betting market through a new deal signed with the country’s football championship. During the 2022 season, 1xBet’s ads and logos were actively seen during all 138 matches.
In the summer of the same year, the platform shifted its focus on improving its payment services via a partnership inked with PayRetailers, a local Lat-Am payment company. Together, the two customized a payment strategy catering to the exact needs of the Latin American region. Soon after, 1xBet announced an important expansion of its virtual sports offering thanks to a newly signed agreement with DS Virtual Gaming.
Noteworthy Sponsorship Agreements
The five-year sponsorship agreement signed with FC Barcelona is one of the most iconic deals obtained by the platform in July 2019 that turned 1xBet into the prestigious club's global partner until June 30, 2024. At the time when the sponsorship was announced, one of FC Barcelona's board of directors, Josep Bartomeu, expressed their conviction that the partnership represented "a successful investment on and off the field" that would help them strengthen their international expansion and create better bonding with global sports bettors.
During the same year, 1xBet also inked a sponsorship deal with OneTouch, an important provider of mobile slot and table games. At the start of August 2022, Paris Saint-Germain became 1xBet’s regional partner for Africa and Asia. In September of the same year, the platform turned into the Official Regional Partner of another French football club, LOSC Lille.
1xBet is also an important sponsor of a series of esports organizations including OG Esports and Tundra Esports, with the sportsbook’s logo showing up on their Dota 2 roster jerseys.
