Beyonc and Coldplay are under fire for cultural appropriation less than a week before their anticipated Super Bowl performance.
Last week Coldplay released the video to their song Hymn for the Weekend featuring Beyonc. Immediately after its release people took to social media to combat the videos theme and visuals, claiming that it was appropriating Indian and Hindu culture.
The colorful video has everything from priests in saffron to a child painted and dressed as Lord Shiva and kids celebrating Hindu festival Holi and people are not happy. In stories and opinion pieces floating around the internet, people are saying that the video shows only a small part of the culture that exists in India and this tends to be the only part of the culture that America shows and appreciates. Commenters on YouTube say that the video doesnt show how India is becoming modern and doesnt all look the way the video shows.
Neither Beyonc or Coldplay have spoke out to apologize for the interpretation of their video which has close to 16 million views on YouTube. We can imagine that the same theme wont be used at the Super Bowl halftime show when this track is performed.
Source: Teen Vogue, http://www.teenvogue.com/story/hymn-for-the-weekend-cultural-appropriation
TSR Intern: Jalen Mosby @jalenmosby
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