Like any mother, Beyonce goes hard for her children and the queen is currently piping up in a legal battle with a wedding planner to trademark her young princess’ name. According to court docs obtained by Blast, Beyonce lists Blue Ivy Carter being a cultural icon as just one of several reasons why she should be granted a trademark for her famous daughter’s name. To loop y’all in, Beyonce has been battling wedding planner Wendy Morales for years over this trademark and the case is likely to go to trial.
Morales claims she had already been using the name “Blue Ivy” for years but in newly filed documents, Beyonce clearly feels Morales’ claim that consumers will confuse Morales’ boutique wedding event planning business with her daughter’s name is just silly. Bey even got a little shady in the process.
Beyonce says Morales runs a “small business, with just three regional offices and a handful of employees”, with weak online presence and poorly subscribed social media accounts. Bey also pointed out that her trademark application is for “Blue Ivy Carter,” not “Blue Ivy.”
In the court docs, Beyonce also accused Morales of having, “exhibited a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business,” and even pulled receipts!
Bey points to interviews Morales gave following her daughter’s birth. In the radio interviews, Morales talked about her business receiving more attention. She even admitted reaching out to Beyoncé’s agent.
Beyonce adds Morales also had a sale on her daughter’s birthday. Beyoncé denies Morales claim she has no intention to use the trademark.
She says, “Indeed, the circumstantial evidence, including Blue Ivy Carter’s fame, her interest in fashion and design, and her familial relationship with two of the most famous performers in the world all support BGK’s intent to use the BLUE IVY CARTER trademark in connection with building a brand consistent with Blue Ivy Carter’s interests and skills.”
Bey finishes off by saying her daughter is a “cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moment’ overs the years. Her life and activities are followed extensively by the media and the public.”
“Most significantly, Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age. She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand. For this reason, the factual context demonstrates that BGK filed the Application with the intent to build a brand around Blue Ivy Carter and her public reputation and renown.”