Beyonce's In A Legal Battle Over Blue Ivy Carter Trademark - The Shade Room

Beyonce’s In A Legal Battle Over Blue Ivy Carter Trademark

Beyonce is in an ongoing battle with an event planner over the trademark for her daughter’s name, Blue Ivy Carter! Us Weekly was able to get their hands on court documents filed on Tuesday, June 6, in the U.S. Patent and Trademark Office. The singer’s legal team is asking the board to deny the opposing team request which prevents Beyonce’s team from going through the files and evidence early.

Back in 2012, Beyonce filed to trademark “Blue Ivy Carter” in efforts to launch products and a clothing line under her daughter’s name. When it came time to renew the trademark in early 2017, Beyonce was opposed by an event planning company owned by Veronica Morales.

Beyonce’s camp claims Morales was trying to make a quick buck off of her daughter’s name. “Given Mrs. Carter’s fame, news of her newborn daughter and her unique name spread quickly. It soon became apparent that those who were searching for news about Mrs. Carter’s daughter, Blue Ivy, would also find opposer’s wedding planning business,” the documents read.

Bey’s legal team also claims Morales never attempted to resolve the dispute out of court.


Image: getty image/Lester Cohen


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