Black Twitter to the rescue! After a group of offended people blew up the Trustpilot review page for the black-owned feminine care company Honey Pot, social media decided to flood the reviews with love.
It all started with Target showing love to the company with a Black History Month commercial, highlighting the brand and its products. Honey Pot Founder Bea Dixon said in the commercial that “the reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she could have a better opportunity and that means a lot to me.”
A group of what could only be assumed as white supremacists took offense to that statement, feeling that the commercial itself was “racially divisive.” They decided to leave a bunch of negative reviews of the product on the website Trustpilot, prompting the company’s reviews to be suspended.
Social media called the fake and racist reviews out and showed love to the company on both Twitter and the TrustPilot page. Now, it’s even being reported that the company’s sales have doubled since receiving the negative reviews, according to BuzzFeed News.
Dixon, who launched the plant-based feminine hygiene line in 2014, said that sales across the company’s retailers have jumped 20% to 30% since the backlash began over that Target commercial, which was released at the beginning of February.
On Monday, after a barrage of negative and racist reviews were posted on Trustpilot, Dixon said her company’s sales were up 40% to 50% higher than what they would typically be.
A Target spokesperson told BuzzFeed News that they were aware of “some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback” that they have received from guests who “love and have been inspired by Bea’s story.”
Many women hopped on Twitter to pledge their support for Honey Pot. They also went to Trustpilot to leave positive reviews.
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