Celebs

Celtics Head Coach Ime Udoka Apologizes After Team Suspension For Violating Code Of Conduct With Intimate Relationship At Work

The Boston Celtics have decided to kick head coach Ime Udokaoff the court for the 2022-2023 season. The team announced their decision on Thursday night (September 23) after The AthleticandESPN reported his violation of the team’s code of conduct.

Reports say Ime engaged in an intimate relationship with a female staffer. Ime issued an apology following news of the suspension. However, his fianc Nia Long has not publicly responded to the report.

“I want to apologize to our players, fans, the entire Celtics organization, and my family for letting them down,” Ime wrote, via ESPN’s Malika Andrews. “I am sorry for putting the team in this difficult situation, and I accept the team’s decision. Out of respect for everyone involved, I will have no further comment.”

Social Media Drags Ime For The AllegedIntimate Relationship With Co-Worker

Adrian Wojnarowski jump-started the conversation about Ime’s violation on Twitter. He said the team had final discussions about a “serious suspension.”

Then, Shams Charania followed up with the details. The team caught Ime having an intimate relationship with a co-worker.

 

“Celtics coach Ime Udoka had an improper intimate and consensual relationship with a female member of the team staff, sources tell @TheAthletic @Stadium,” reporter Shams Charania tweeted. “It’s been deemed a violation of franchise’s code of conduct.”

But on Thursday, a trending focus of the conversation about Ime involved his partner Nia Long. Last year she spoke about how they make their relationship work.

“The thing I think makes it work for us is give each other the space and time to do what we do individually, as well as together,” Nia said in 2021 after Ime grabbed the coaching position.

And the sentiment on social media was very much, NOT NIA LONG!!!!

Especially when: Nia and Ime have had a romantic relationship for 10+ years. Per PEOPLE,the couple met in 2010 and welcomed a son in 2011. They got engaged in 2015, but Nia told TMZ Sports they were “taking their time” picking a wedding date.

Cassandra Santiago

Cassandra Santiago is a multimedia journalist, editor, and editorial strategist with over a decade of experience shaping conversations across arts, entertainment, culture, and global news. A graduate of the University of Iowa, she has built a cross-platform career spanning newspapers, magazines, radio, and digital media. She joined The Shade Room five years ago and currently serves as a Senior Editor, where she leads editorial direction, oversees exclusive coverage, and trains and edits a team of writers. Cassandra has played a key role in developing high-impact content and editorial strategies for an audience of more than 30 million, contributing to platform growth, engagement, and monetization across multiple channels. In addition to her leadership role, she remains a daily contributor, with her articles generating more than 41 million views since 2023. Beyond The Shade Room, Cassandra offers freelance social media strategy services, speaks on the influence and impact of Black media at public panels, and owns Did It For You, an event design company in the DC, Maryland, and Virginia area. She is Poynter Institute–certified and was named to the DMV’s 35 Under 35 list in 2024.

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