Celebs

Joe Budden Flexes The Growth Of His Podcast While Being Independent And Black-Owned

Joe Budden slid onto Instagram to let fans and anyone else reading his message how he’s coming behind his brainchild ‘The Joe Budden Podcast.’ On Tuesday, Joe shared a screenshot of a report of the ‘U.S. Top 50 Podcasts Q1 2021-Q4 2021.’ His widely-known platform landed number 37 on the report published with Edison Research.

Joe Better Brag

“Independent. No backing. Black owned. New co-hosts. No ads,” Joe Budden wrote over top the report screenshot. “No integrations placed in the audio. Opened the market. Said no to the offers. Staffed over 30 through a pandemic. No loans. No gimmicks.”

He wrote that no guests or handouts added to his 2021 success. Joe added, “Just Joe. Some of y’all know who the f*ck I am.”

On January 7, he celebrated crossing his 500th episode of the podcast saying, “here’s to many more.”

The moment is a cause for celebration. Last year, the popular show saw the departure of longtime hosts and friends Jamil ‘Mal’ Clay and Rory Farrell. Joe fired Rory in a solo segment amid money disputes. He apologized to both former co-hosts in the follow up episode.

Still, an October article says Mal and Rory found another pod home with SiriusXM’s Stitcher. Per the announcement, the duo would keep 100 percent ownership for their work.

Im excited that the creative agenda for this show will be to push the show forward rather than push a particular person forward,” Rory said at the time. “Theres so much we can do when egos are stripped, when our actual focus is not a personality, its the show. Thats what Im excited for.

And Joe kept moving forward, as he mentioned, he found new co-hosts to speak through current events in the music and entertainment industry.

Early January, he had a viral moment after unloading a message targeting the hosts of the ‘Fresh and Fit’ podcast.

I dont know these 2 Doofs but they dont get to do this. Too ignorant, inexperienced, insecure, fragile and weak for this stale gimmick to not be seen through,” Joe wrote. “Black women are everything, ESPECIALLY beautiful!! Every kind of beautiful too, so to hear this?!? From them?!? Lol its laughable.. but its not.”

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Cassandra Santiago

Cassandra Santiago is a multimedia journalist, editor, and editorial strategist with over a decade of experience shaping conversations across arts, entertainment, culture, and global news. A graduate of the University of Iowa, she has built a cross-platform career spanning newspapers, magazines, radio, and digital media. She joined The Shade Room five years ago and currently serves as a Senior Editor, where she leads editorial direction, oversees exclusive coverage, and trains and edits a team of writers. Cassandra has played a key role in developing high-impact content and editorial strategies for an audience of more than 30 million, contributing to platform growth, engagement, and monetization across multiple channels. In addition to her leadership role, she remains a daily contributor, with her articles generating more than 41 million views since 2023. Beyond The Shade Room, Cassandra offers freelance social media strategy services, speaks on the influence and impact of Black media at public panels, and owns Did It For You, an event design company in the DC, Maryland, and Virginia area. She is Poynter Institute–certified and was named to the DMV’s 35 Under 35 list in 2024.

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