TSR Investigates

Kroger And Other Companies Spark BACKLASH Over Juneteenth Flubs | TSR Investigates

From a Kroger grocery store with questionable cakes to employees at an auto shop in North Carolina, the recent Juneteenth holiday and how some companies celebrated has dropped jaws and sparked backlash online.

Now, The Shade Rooms Justin Carter is stepping into those hotspots and breaking down what went down on ‘TSR Investigates.’ Were those incidents that sparked outrage just an honest mistake? Or is there a bigger issue at play?

More Details On What Went Down At The Kroger Store & Auto Stop On Juneteenth

According to Carter, in 2022, an incident made headlines in Rochester, New York, when a Black off-duty firefighter was reportedly forced to attend a Juneteenth party by his supervisor. In short, the party appeared to have discriminatory displays and prompted the firefighter to sue the city for billions. Per Carter, the man settled the case for a little over half a million dollars. Furthermore, that same year, Walmart also came under scrutiny.

Now, in 2025, Kroger appears to be trying it, too.

” I just wanted something sweet,” customer Tori Russell explained to Carter, reflecting on when she stumbled upon “Free At Last” cakes at a Kroger in Atlanta. To date, her TikTok of the store’s display has garnered over 14 million views. “I was just saying if you’re gonna put something out, put a little effort into it.”

More On What Went Down At The Kroger Store, The Auto Shop & The Backlash

According to Carter, the next morning, the cakes were gone. Additionally, Kroger released a statement, addressing the store’s apparent display.

Scroll above to watch as Carter details how Kroger responded to the now-viral footage. Additionally, he shares how a few other grocery stores have gone viral, in a positive way, for their celebration of the holiday. Furthermore, Carter breaks down what happened at a North Carolina auto shop and why it led one Black woman to walk out over employees’ comments about the holiday. However, the ordeal didn’t end there. The footage was shared by the shop’s owner. And sparked a larger conversation on social media.

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Jadriena Solomon

Jadriena “Jade” Solomon is a journalist and editor, specializing in beauty, fashion, entertainment, and culture. A graduate of CUNY Brooklyn College’s Journalism and Media Studies program, she began her career in 2015, publishing independent op-ed articles, and has since built a strong digital media portfolio across reporting, editing, and hosting for major media companies. As The Shade Room’s Senior Editor, Jadriena helps lead editorial direction, manages writers and editors, and has contributed more than 2,600 stories with over 45M page views since her start in 2022. Her past roles include contributing and staff positions at HelloBeautiful, Blavity News, 21Ninety, and Bronze Magazine. She has interviewed talents such as Tamron Hall, Eboni K. Williams, Tia Mowry, LeToya Luckett, Salt-N-Pepa, and more.

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