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Heavy Hittas To The Front! Nelly Shares Which Era Of Hip Hop Was The “Toughest” To Succeed In

Nelly isn’t shy about collecting his flowers for his impact on hip hop music in the early 2000s!

In fact, during a recent sit-down on ‘The Shop,’ he confirmed that he has a chip on his shoulder about coming out of St. Louis and reigning like he did during that time.

‘Cause let’s not act like ‘Hot in Herre’ and ‘Dilemma’ didn’t MORE than deserve their wins at the 45th Annual GRAMMY Awards in 2003. But despite killing as soon as he stepped unto the music scene, Nelly told ‘The Shop’ hosts and guests that between 1999 and 2010 was definitely the toughest era to be successful in hip hop. Why? The competition was competing!

“…But you gotta understand, my era of music was the toughest era in hip hop ever, ever. When I put out songs, I had to go against DMX, Jay-Z, Eminem, Lil Wayne, 50 Cent, Luda. All of us are fighting for one spot. So from 1999 to like 2008, 2010 is the hardest era ever.”

Watch Nelly’s comment below.

A Look At Nelly’s Impact

As mentioned, Nelly had his foot on the gas pedal when he entered the hip hop scene. His debut album ‘Country Grammer’ saw three songs land within the top 20 on Billboard Hot 100 singles. The song ‘Country Grammar’ also earned the No. 1 spot on Billboard’s Hot Rap Songs chart.

Though the album landed him two GRAMMY nominations, he ultimately lost out to Eminem. Nonetheless, the project put Nelly — and St. Louis rap, lingo, and swag — on the map.

RELATED:50 Years Of Fiyah: A Look Back At Hip Hop In The 2000s

To be clear, there had been a few who shook the table before him. That list includes Domino ‘Getto Jam’ (who ultimately claimed Long Beach vs. STL) and Sylk Smoov, per STL Today. But Nelly’s success busted the door for more Midwest rappers, especially St. Louis rappers, to rise to fame.

By 2014, the Recording Industry Association of America ranked him the fourth best-selling hip hop artist in American history, per Complex. Who were the other three? Artists that Nelly spoke on during ‘The Shop’ — Jay-Z, Eminem, and 2Pac.

And to THIS DAY, when Nelly comes on, you best believe the crowd will know those lyrics.

In the last year or so, fans have been more pressed about the inner workings of his rekindled love story with singer Ashanti. Rumors have floated for months that the couple is expecting their first child together, but neither has spoken on the innanet street talks!

RELATED:Get The Spare! Watch Ashanti React To Nelly Losing His Tooth In Las Vegas (Video)
Cassandra Santiago

Cassandra Santiago is a multimedia journalist, editor, and editorial strategist with over a decade of experience shaping conversations across arts, entertainment, culture, and global news. A graduate of the University of Iowa, she has built a cross-platform career spanning newspapers, magazines, radio, and digital media. She joined The Shade Room five years ago and currently serves as a Senior Editor, where she leads editorial direction, oversees exclusive coverage, and trains and edits a team of writers. Cassandra has played a key role in developing high-impact content and editorial strategies for an audience of more than 30 million, contributing to platform growth, engagement, and monetization across multiple channels. In addition to her leadership role, she remains a daily contributor, with her articles generating more than 41 million views since 2023. Beyond The Shade Room, Cassandra offers freelance social media strategy services, speaks on the influence and impact of Black media at public panels, and owns Did It For You, an event design company in the DC, Maryland, and Virginia area. She is Poynter Institute–certified and was named to the DMV’s 35 Under 35 list in 2024.

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