WIth February kicking off, Bath & Body Works introduced a collection that celebrated Black History Month. Said to be inspired by “joy and empowerment,” the collection features candles, lotions, and sprays.
While many people are calling out the company, they are also stating that the fragrances are the same as before. The only difference is the packaging.
On the company’s website, there’s “Champagne Toast” and “Coconut Sandalwood” among the fragrances listed, which many commenters say they are not new to the company.
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A commenter stated, “Bath & Body Works really threw on a dashiki and said ‘Heyyy yallll.'” Another person added, ‘Bath and Body works slapped kente cloth on them candles and y’all about to eat that s**t up.” The commenter continued, “So gullible no new scents, just dashiki style candles and vibes to seal the performance. Support Black businesses and gone about y’all day.”
Adding that they’ll be donating $500,000, Ronak Fields, AVP, Community Relations and Bath & Body Works Foundation, stated, “This Black History Month, Bath & Body Works is proud to continue its longstanding commitment to the Columbus and National Urban Leagues through a $500,000 donation.“ Fields continued, “These funds will support underserved communities with workforce development and economic empowerment programs throughout America. I am grateful for the opportunity to work at Bath & Body Works and side-by-side with passionate associates who are committed to uplifting our neighbors.”
Speaking of the packaging, created by a Black designer Tyrell Waiters, William Bernard, vice president of design, stated “To me, it beautifully bridges our rich history with a bright future through vibrant colors and inspirational messages. I also think it’s meaningful that a group of Black associates, leaders and partners from Bath & Body Works were a part of the creation, allowing our collective expression to come to life.”
Roomies, should they have chosen another rollout?