Press
How a Decade of Instagram Changed the Way Celebrities Interact With Fans—and With Each Other
How The Shade Room turned Instagram gossip into a media empire
The Shade Room has become one of Instagram’s most popular accounts and a booming business–now founder Angie Nwandu is ready for their second act.
OUR LADY OF SHADE
Nicki Minaj checks it on the regular. Cardi B rants against it. It broke the news about Khloe Kardashian giving birth. Kanye made a video to respond to a post about his wife. Tracee Ellis Ross name-checked it at an awards show. The Shade Room, which started as a tiny gossip site on Instagram five years ago this month, has exploded into a cultural force.
The Shade Room, a Top Instagram Celebrity and Gossip Publisher, Unveils First Slate of Original Series
The Shade Room Is Ruthless, Uplifting And Unapologetically Black
Angie Nwandu and her army of Roommates will put your shit—good or bad—on blast, just like any real Auntie.
How I Started My Own Company Using My Instagram Account
Angelica Nwandu merged her celebrity obsession and love of writing to create The Shade Room.
The Shade Room Is Coming For The Gossip Industry’s Wig
How the celebrity gossip site The Shade Room — launched by 25-year-old Angie Nwandu, who grew up in foster care — is figuring things out faster than everyone else.
