Celebs

Viral YouTuber Kevin Samuels Passes Away At Age 57

Popular and often controversial YouTuber Kevin Samuels passed away at the age of 57. His mother Beverly Samuels-Burch provided the update to NBC on Friday via telephone. At this time, it’s unclear what caused his death.

On Thursday, Gossip In the City Tea exclusively reported on Kevin’s passing with a screenshot of what appears to be notes from an official phone call. Associates like Marc Lamont Hill spoke on the passing via Twitter on Thursday.

The Atlanta Police Department released an incident report about Kevin, who emergency personnel found “unresponsive on the floor of his apartment” on May 5, 2022.

APD Report Says Officials Found Kevin Samuels Unresponsive

Though the report lists him as Kelvin in one instance, the APD has confirmed the identity of the man transported to Piedmont Hospital by Grady bus was Kevin. This report was first provided to TSRby Phillip Lewis, senior editor at Huff Post.

A woman identified as Ms. Ortencia Alcantara told officials at the scene that she met Kevin on the night of May 4 “came to his apartment, and spent the night with him.” On the morning of May 5, the woman said Kevin complained of chest pain. When she attempted to help him, he reportedly fell on top of her and she then called 911.

The incident report states, “she requested the 911 operator to contact the front desk for a defibrillator to keep Mr. Samuels responsive until Grady arrived because she is a nurse.”

Screenshot of Atlanta Police Department Incident Report

Kevin was often viral outside of YouTube, especially for his live sessions on relationship coaching and image consultation. As news of his passing broke, people on social media debated his previous comments. Between Thursday and Friday, his name was trending on Twitter.

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Cassandra Santiago

Cassandra Santiago is a multimedia journalist, editor, and editorial strategist with over a decade of experience shaping conversations across arts, entertainment, culture, and global news. A graduate of the University of Iowa, she has built a cross-platform career spanning newspapers, magazines, radio, and digital media. She joined The Shade Room five years ago and currently serves as a Senior Editor, where she leads editorial direction, oversees exclusive coverage, and trains and edits a team of writers. Cassandra has played a key role in developing high-impact content and editorial strategies for an audience of more than 30 million, contributing to platform growth, engagement, and monetization across multiple channels. In addition to her leadership role, she remains a daily contributor, with her articles generating more than 41 million views since 2023. Beyond The Shade Room, Cassandra offers freelance social media strategy services, speaks on the influence and impact of Black media at public panels, and owns Did It For You, an event design company in the DC, Maryland, and Virginia area. She is Poynter Institute–certified and was named to the DMV’s 35 Under 35 list in 2024.

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