Sally Beauty is currently catching heat due to a now-deleted TikTok shared by the brand.
More Details Regarding The Now-Deleted TikTok From Sally Beauty
Sally Beauty reportedly took to TikTok recently to share a video which has now been deleted. In footage chronicled by The Shade Room, a young African American woman is seen promoting a product from the brand.
The product is called a Cold Vapor Styler flat-iron and seems to use vapor rather than heat to straighten hair.
“It transforms water into cold vapor for you to use to straighten or curl your hair, which equals less passes, which equals less damage,” she explains.
The woman then tells viewers that her hair is “really coarse,” explaining that she has textured, 4C hair. From there, she demonstrates using the product on her own strands.
By the end of the clip, the woman ends up praising Sally Beauty for getting it right with their innovation.
Social Media Reacts
However, social media users did not agree and shared their criticism of the brand.
Instagram user @lisaleslie wrote, “Bye Sallys!”
While Instagram user @ruthie_daughter added, “Cant stand @sallybeauty they dont have s**t in their stores for us ” Instagram user @indeskribeabull added, “They need to face more than backlash. Im about to call Maxine Shaw, attorney-at-law.”
While Instagram user @ovotrina wrote, “yall second time playing with us in black history month.”
Instagram user @ravenchantal remarked, “Sally beauty gives me like radio shack vibes. I just feel like it should be extinct by now.”
Some users even shared criticism of the woman.
Instagram user @miikpeel wrote, “Why would she try to straighten undetangled, unstretched hair?? ”
While Instagram user @t.tesfaye added, “Yall mad at them but not mad at her for getting up there performing like a damn clown . Girl that hair is fried , dried and laid to the mf side bye .”
Instagram user @parchpouch added, “ sizzling like a fajita took me out. Im sorry Im not even mad at Sallys Im mad at her cuz why sis why!”
While Instagram user @lansa.jpg wrote, “Yeah mad at sally but y’all should be mad at the influencer. Sally prolly really think that’s how black people do hair, but as a black women, the influencer, should’ve did a better job. 2024 hold the right people accountable”
The Brand Has Yet To Respond To The Backlash
Sally Beauty has yet to issue a public statement responding to the recent backlash. However, that isn’t stopping the brand from receiving continued backlash under their most recent post on Instagram. Ironically, the post highlights multiple Black beauty founders.
Instagram user @inimitablevibe wrote.
“Nah. We need a STATEMENT. AN OFFICIAL STATEMENT AS WELL AS A workshop training for all employees because clearly you all dont have a DEI dept.”
While Instagram user @laurenashley__________ added.
“Never supporting Sally beauty another day, very disappointed”
Instagram user @she___boujii remarked.
“Nah go ahead and reply back to us black folk immediately ”
Jadriena SolomonJadriena “Jade” Solomon is a journalist and editor, specializing in beauty, fashion, entertainment, and culture. A graduate of CUNY Brooklyn College’s Journalism and Media Studies program, she began her career in 2015, publishing independent op-ed articles, and has since built a strong digital media portfolio across reporting, editing, and hosting for major media companies. As The Shade Room’s Senior Editor, Jadriena helps lead editorial direction, manages writers and editors, and has contributed more than 2,600 stories with over 45M page views since her start in 2022. Her past roles include contributing and staff positions at HelloBeautiful, Blavity News, 21Ninety, and Bronze Magazine. She has interviewed talents such as Tamron Hall, Eboni K. Williams, Tia Mowry, LeToya Luckett, Salt-N-Pepa, and more.
