#Roommates, Kmart wants all their ladies to feel sexy and special so they’ve decided to drop the term “plus-size” from its stores, and will introduce its new term “Fabulously Sized.”
According to Cosmopolitan, Kmart sees this as a way to boost their profits and they will be adding more sizes as well.
Kelly Cook, Kmart’s chief marketing officer, told Women’s Wear Daily, that their larger sizes make up 21 percent of Women’s sales, and that the addition of larger sizes have increased sales already.
