We’ve got to give it up to Beyoncé’s marketing team Roommates! They executed their plan to ultimately advertise that she was going on tour by way of a sickening, yet controversial, video and Super Bowl performance! Now, along with great power comes great responsibeylity, so Beyoncé has chosen to raise global awareness of the water crisis in Flint. MI with the use of her #BeyGood initiative.
Live Nation wrote about what fans should be expecting from the Icon beginning tis spring!
“True to her life’s work of always giving back, fans will be given the opportunity to participate in Beyoncé’s #BeyGOOD initiative supporting local United Way programs and the continued work surrounding the water crisis in Flint, Michigan. United Way of Genesee County has been at the forefront of distributing thousands of filtration pitchers, faucet mount filters, replacement cartridges and truckloads of water to underserved populations to address immediate needs in Flint Michigan. They are also partnering with the Community Foundation of Greater Flint to create a fund that will address long-term developmental, education, nutrition and health needs of the children affected by the Flint Water Crisis.”
The tour kicks off in Miami this April! Who was able to get those pre-sale tickets today?
TSR STAFF: Talia O. @theclosetratchet on Instagram & @tallyohhh on Twitter!
Source: http://investors.livenationentertainment.com/news-center/news-center-details/2016/BEYONC-ANNOUNCES-THE-FORMATION-WORLD-TOUR/default.aspx
