Close Menu
The Shade RoomThe Shade Room
  • SHOWS
  • CELEBS
  • NEWS
  • BEAUTY & STYLE
  • TSR TEENS
  • TSR SHOP
  • ROOMIE DIARIES
  • NEWSLETTER
  • CAREERS
  • ADVERTISE WITH US
  • GET FEATURED
Facebook X (Twitter) Instagram YouTube TikTok Snapchat
Trending
  • Blueface’s Girlfriend Nevaeh Akira Goes Into Labor As He Livestreams While Dropping Off Chrisean Rock At The Airport (VIDEO)
  • Sheesh! Chrisean Rock Caught Throwing Hands During Street Fight As Blueface Looks On (VIDEO)
  • Whew! NBA YoungBoy Shares Cryptic Message About Family And Fans Are Mentioning Jazlyn Mychelle (PHOTOS)
  • Okay! Usher And Chris Brown Extend ‘R&B’ Tour Dates And Fans Are Cuttin’ Up
  • Chrisean Rock Gets Emotional After Sister Tesehki Loses Boxing Match To Big Lex (WATCH)
  • Funny Mike Opens Up About His Mental Health After Hosting Streamer Prom (PHOTOS)
  • Prayers Up! Death Of Hayden Panettiere Reportedly Under Investigation After Actor Passes Away At Age 36
  • That’s Her Babydoll! The Internet Pops OFF Over Mariah The Scientist’s Birthday Message For Young Thug (PHOTO)
  • Island Tingz! Rihanna & Her Babies Have Barbados Looking Like A Whole Mood In NEW Flicks (PHOTOS)
  • Hit It First! Ray J Wins Boxing Match Against Orlando Brown & Social Media Has Thoughts (VIDEOS)
The Shade RoomThe Shade Room
The Shade Room Text Logo
Facebook X (Twitter) Instagram YouTube TikTok Snapchat
Add TSR to Google
  • SHOWS
  • CELEBS
  • NEWS
  • BEAUTY & STYLE
  • TSR TEENS
  • TSR SHOP
  • ROOMIE DIARIES
  • ADVERTISE WITH US
The Shade RoomThe Shade Room
Home » Latest Tea » Beyonce Chooses Model With Muscular Dystrophy To Be The Face Of Her Online Store
Celebs

Beyonce Chooses Model With Muscular Dystrophy To Be The Face Of Her Online Store

Kyle SimpsonBy Kyle Simpson2016/03/19
Facebook Twitter Pinterest LinkedIn Tumblr Email Add TSR to Google
Share
Facebook Twitter LinkedIn Pinterest Email

Just when you thought Beyoncé couldn’t get any better, think again. Beyoncé gave a lucky blogger, Jillian Mercado, an opportunity of a lifetime when she choose Jillian to be the face of her new online store!

Now I know most of you are wondering what’s the big deal? Well Jillian Meracado isn’t your typical tall skinny model, she’s a model with muscular dystrophy but she isn’t letting that hold her back, and #KingBey is definitely helping her out by kicking out those common “social norms” of what a model should look like, GO BEE!

Via Guardian,

Jillian Mercado, a blogger and model with muscular dystrophy, has been cast as a new face of Beyoncé’s online store, where she can be seen modelling the T-shirts, hats and sweaters that comprise the pop star’s latest line of merchandise.

Mercado announced the news through her social media channels: “OK LADIES now let’s get in FORMATION!” she wrote on Instagram. “So BEYond excited to finally announce that I’m on the official @beyonce website!!!”
The image she posted features her in a wheelchair alongside two other models. Mercado is wearing a “hot sauce” cap and a sweater emblazoned with the line “I twirl on them haters”.

Mercado has been represented by IMG Models since last year and has worked on campaigns for Diesel Jeans and Nordstrom. But the 28-year-old began in the industry much earlier, working as an intern at a variety of fashion magazines while studying at the Fashion Institute of Technology in New York, where her classmates compelled her to start blogging.

Mercado wrote on Twitter that since the Beyoncé merchandise images had gone live, the feedback from the press had been “truly surreal” – and she used the moment to start another conversation.
Referring to the term “wheelchair-bound”, which many in the disability community find offensive, she tweeted: “Now how about we fix that word bound…”

Source:
http://bossip.com/1294277/a-lil-positivity-beyonce-makes-model-with-muscular-dystrophy-the-face-of-new-online-store/

TSR STAFF: Kyle Anfernee :Instagram: @Kyle.Anfernee

What Do You Think Roomies?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Blueface’s Girlfriend Nevaeh Akira Goes Into Labor As He Livestreams While Dropping Off Chrisean Rock At The Airport (VIDEO)

2026/08/18

Sheesh! Chrisean Rock Caught Throwing Hands During Street Fight As Blueface Looks On (VIDEO)

2026/08/18

Whew! NBA YoungBoy Shares Cryptic Message About Family And Fans Are Mentioning Jazlyn Mychelle (PHOTOS)

2026/08/18
Latest Posts

Blueface’s Girlfriend Nevaeh Akira Goes Into Labor As He Livestreams While Dropping Off Chrisean Rock At The Airport (VIDEO)

2026/08/18

Sheesh! Chrisean Rock Caught Throwing Hands During Street Fight As Blueface Looks On (VIDEO)

2026/08/18

Whew! NBA YoungBoy Shares Cryptic Message About Family And Fans Are Mentioning Jazlyn Mychelle (PHOTOS)

2026/08/18

Okay! Usher And Chris Brown Extend ‘R&B’ Tour Dates And Fans Are Cuttin’ Up

2026/08/18

#TSRExclusive

Not you missing out on our newsletter, tap in & sign up!

About
About

TSR is the culture's definitive source for trending celeb news, exclusive interviews, videos, and more.

NMSDC CERTIFIED

Facebook X (Twitter) Instagram YouTube TikTok Snapchat
Latest Posts

Blueface’s Girlfriend Nevaeh Akira Goes Into Labor As He Livestreams While Dropping Off Chrisean Rock At The Airport (VIDEO)

Sheesh! Chrisean Rock Caught Throwing Hands During Street Fight As Blueface Looks On (VIDEO)

Whew! NBA YoungBoy Shares Cryptic Message About Family And Fans Are Mentioning Jazlyn Mychelle (PHOTOS)

Featured Posts

Prayers Up! Death Of Hayden Panettiere Reportedly Under Investigation After Actor Passes Away At Age 36

That’s Her Babydoll! The Internet Pops OFF Over Mariah The Scientist’s Birthday Message For Young Thug (PHOTO)

Island Tingz! Rihanna & Her Babies Have Barbados Looking Like A Whole Mood In NEW Flicks (PHOTOS)

© 2026 The Shade Room
  • Celebs
  • News & Politics
  • Beauty & Style
  • Shows
  • TSR Teens
  • TSR Shop
  • Privacy Policy
  • Terms & Conditions
  • Advertising Guidelines

Type above and press Enter to search. Press Esc to cancel.