If you didn’t think it was Yeezy season before, you’ll definitely think it is now!
Remember when Kanye West went on a Twitter rant about him being broke and even tweeted: “Perhaps Adidas will do some big Lebron style deal or …”
Welp, he definitely spoke it into existence because Adidas did him one better!
Adidas announced that they have expanded their partnership with Kanye West, and they’re doing it in a major way y’all!
In addition to the Yeezy Boosts he’s already created with Adidas, they will have more products for men and women, including athletic wear!
Eric Liedtke, Adidas CMO said, “Kanye is a true creator who has the ability to see things others don’t,” he continued, “With Adidas and Kanye West, we are exploring new territories by opening up the sports world to Kanye’s creativity.”
Here’s the kicker though! This expanded partnership includes launching some actual Yeezy retail stores!
It’s safe to say that Kanye won’t be talking about being broke after this and we are totally here for it!
Adidas partnership with Kanye is actually the biggest partnership Adidas has ever launched with a non-athlete. Ever!
Are you here for Kanye’s new deal roommates?!
TSR STAFF: Thembi Mawema
Instagram & Twitter: @ThembiTV_