Beyoncé’s impact is no joke as we all know. A day after her song ‘Formation’ dropped, Red Lobster saw a 33% increase in sales compared to the same day of the year before!
Bey’s line “when he f*** me so good I take his a** to Red Lobster, cause I slay” broke the internet and had people making memes and tweeting about wanting to go to Red Lobster. The restaurants spokesperson told CNN that the brand was mention 42,000 times in a single hour the day the track came out and trended for the first time in history thanks to Beyoncé.
When Red Lobster tweeted in support of Beyoncé’s mention of them, fans were disappointed with the tweeted that claimed ‘Cheddar Bey Biscuits’ had a nice ring to it. They felt that the chain could have had a cleverer comeback considering how long it took for them to even reply. After the backlash they came back saying that it’s hard to tweet and bake their biscuits at the same time.
Rumors are spiraling out of control about when Beyoncé’s album is going to come out. We can only hope that the tracks on it will spark as much conversation as formation has.
Source: CNN Money, http://money.cnn.com/2016/02/09/investing/red-lobster-beyonce-formation/index.html?sr=twCNN020916red-lobster-beyonce-formation0427PMStoryLink&linkId=21117444
TSR Intern: Jalen M! @jalenmosby on IG
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