Budweiser has upped its efforts to let America know exactly how patriotic the brand is. With that being said, they’ve decided to change their brand name to “America,” for now at least.
Here’s what the company had to say:
“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games,” the brand’s VP, Ricardo Marques said. “Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.”
The makeover is a collaboration with John Knowles Ritchie New York and is apparently the brands newest campaign, “America Is in Your Hands.”
This new name will only be sticking around until the Presidential Election in November. Beginning May 23rd, each new “America” can will feature excerpts from “The Star Spangled Banner” and the Pledge of Allegiance.
“This packaging is about celebrating our shared heritage and love for freedom, liberty, and the pursuit of happiness,” Marques added. “America’s greatness has always been achieved by people who give a damn, and we’re proud to release these patriotic cans and bottles that embody that same spirit.”
We hear that promo commercials will be hitting screens as early as June. In the meantime, we want to know how our roommates are feeling about this new brand name. Are y’all here for it or nah?
TSR intern: Chantel P.! @_popchanny on IG!
Source: Complex, http://www.complex.com/life/2016/05/budweiser-renames-beer-america
