Puttin’ You On! 6 Black-Owned Vegan Brands Owned By Celebrities

Rihanna’s Black-owned Fenty Skin, launched in 2020, is a vegan and cruelty-free skincare empire that grossed $100 million in its first 10 days, per Pop Sugar. With eco-conscious, refillable packaging, the line is suitable for all skin types, featuring favorites like Total Cleans’r and Hydra Vizor SPF 30.

In 2025, Fenty Skin launched its latest “Bright Fix” collection, which included an Instant Brightening Powder and Dew N Plump Serum, showing that the innovation never ends for RiRi. Fenty Skin has become a go-to brand for many Black people’s skin care, and it’s not hard to see why.

Serena Williams’ Black-owned, vegan WYN Beauty, launched in April 2024 in partnership with Good Glamm Group, is a clean makeup brand.

Available at Ulta stores and online, its products, including the Featuring You Skin Tint and MVP Lip & Cheek Color, offer 91 shades for all skin tones. Additionally, Serena continues to expand her product offerings, having recently introduced the 2025 Move in Color collection, which includes vibrant lipsticks.

Rooted in the idea that it takes 21 days to form a habit, the program promotes a 22-day plant-based diet to reset bad eating habits. Offering organic, gluten-free, soy-free meals, it aims to boost energy, improve health, and support weight loss. 

Bey used it to prep for her iconic 2018 Coachella performance, shedding pounds while embracing clean eating, per Oprah Daily. The service includes meal planners, protein powders, and bars, empowering fans to live healthier through accessible, plant-based nutrition.

Launched in September 2022 with Gopuff, this NBA superstar’s venture is all about delivering bold, crave-worthy snacks that are non-GMO, gluten-free, and free of artificial dyes and flavors.

Think Hot Hot Puffs, Nacho Cheeze Tortilla Chips, and Cookies N’ Creme Popcorn… flavors that slap without compromising health. After going vegan in 2019, CP3 sought snacks that matched his childhood favorites but remained true to his plant-based lifestyle.

Now, Good Eat’n is available in over 1,000 Walmart stores and more than 250 H-E-B locations, according to Black Enterprise, making plant-based snacking accessible to all.