The beauty business might be booming, but things between Selena Gomez and Hailey Bieber? Still seemingly rocky…and we ain’t talking A$AP. The two billionaire beauty moguls are back in the headlines after fans took Hailey’s recent comments as a not-so-subtle dig. And this time, Selena decided to speak up.
RELATED: Hailey Bieber Denies Using $1B Rhode Sale To Clear Off Justin Bieber’s Alleged Debt To Ex-Manager
Selena Gomez Seemingly States Her Piece
Selena Gomez hopped on Instagram early Saturday morning to respond to what many believed was a shady remark from Hailey Bieber. In a recent Wall Street Journal interview, Hailey Bieber called the constant comparisons between Rhode Beauty and other brands “annoying” — and while she never mentioned Selena Gomez or Rare Beauty by name, many believe that’s exactly what (and who) she was talking about.
However, sources close to Hailey told TMZ that the comments weren’t aimed at Selena — and were actually about other skincare brands entirely. Either way, the TL ran with it… and y’all know Selena saw it too.
In a now-deleted post, Selena seemingly clapped back with a message on her Stories:
“Just leave the girl alone. She can say whatever she wants. Doesn’t affect my life whatsoever. It’s just about relevance not intelligence. Be kind. All brands inspire me,” she wrote. “There is room for everyone. And hopefully we can all stop,” Selena added.
Support & Shade Flood Hailey’s IG
Fans wasted no time running to the comments under Hailey Bieber’s WSJ Magazine cover post — and let’s just say, it was mixed energy. You already know some folks were in full support mode, gassing Mrs. Biebs up and reminding her she’s that girl. But others weren’t having it, stepping in to defend Selena and calling Hailey out for what they saw as subtle shade.
One Instagram user @jbiebersourcee commented, “that’s my Hailey.. she’s iconic ❤️”
This Instagram user @matias_no89 said, “‘I don’t feel competitive with people I’m not inspired by’
and that has hit a nerve with a certain someone and her fans“
And, Instagram user @itstheavarose wrote, “FACE CARD NEVER DECLINES! YOU ARE THE MOMENT ❤️❤️❤️”
Meanwhile, Instagram user @theelevatedlife.co added, “Rhode was the biggest launch in Sephora history and they’ve been mad ever since. Keep winning!!!“
While Instagram user @selenacopyhailey said, “she doesn’t even mention her and everyone is so mad, oooh Hailey you make them so obsessed 😂”
Then Instagram user @carlahinostroza wrote, “We are not inspired by you either. Kindness and humility is everything!“
Instagram user @ilaydahelinnn shared, “Not inspired by? 😂😂😂😂😂😂”
Lastly, Instagram user @edithh.perezz added, “should have skip the question 🙄”
Now What Really Had Selena Pressing “Post”?
The longtime supposed tension between Hailey Bieber and Selena Gomez is apparently still bubbling. And, fans think Hailey’s recent WSJ interview was the spark. When asked about her Rhode Beauty products being sold at Sephora alongside other brands, Hailey said, “I think there is space for everybody,” but followed it up with: “I don’t feel competitive with people that I’m not inspired by.”
While it’s not clear if Hailey was directly shading Selena, what is clear is that both fanbases wasted no time taking sides — and the internet was quick to connect the dots. Reps may say otherwise, but it didn’t take long before Selena addressed it directly on IG… and the drama picked right back up. And now, all eyes are on Hailey — and her husband Justin — to see if either of them decides to speak up or let the internet do the talking.
