It seemed like everyone was glued to their television screens for the July 26 premiere of ‘I Am Cait’ as it drew 3.9 million viewers but as of the second episode that same anticipation came and went! The E! show only brought in half of the viewers the second time around with only 2.1 million total viewers.
Some are speculating that the decline comes because the story surrounding the Caitlyn Jenner phenomenon was just simply over hyped by E!
According to Radar Online, a source told them that the exposure was over done. “Executives and producers for the show feel that Caitlyn is being overexposed. E! invested so much time and money into this project and everyone is just kind of baffled at how poorly it is doing.”
We guess they are surprised America doesn’t want to see a transgender painting her nails and talking fashion tips with Kim Kardashian!
But anyways it’s clear the show failed to impress the key age group of people between the ages of 18 to 49 years old as it took a 43% fail which is a problem because that’s an important demographic for advertisers. The show even ranked below VH1’s hit show, Basketball Wives LA, I know that’s what I was watching.
Others feel like the story line is just plain boring. People want the drama and Catie just ain’t bringing it! There are already rumors about that Caitlyn might get the boot if the show doesn’t get it together.
But Radar says the show may be safe for now since “there are no definitive plans to pull I Am Cait off of the air.”
Looks like there is a chance for Kim to get her shine back after all! Let’s chat below, what do you think Caitlyn can do to get her ratings up?
Sources Sited: Radar Online
http://radaronline.com/celebrity-news/caitlyn-jenner-execs-shocked-poor-ratings-i-am-cait/
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