(Photo by Carson Ming/Getty Images)
Ari Fletcher officially launched her Remedy cosmetics line in 2022. Inspired by her signature glam, the brand became known for quality lip liners, glosses, eyeshadows, and more. From creative campaigns to fast-selling releases, Ari was proud of the rapid growth and success of her business. Things paused after Ari shared alarming news about issues with her former manager. Now, shes updating supporters on whats next for the future of Remedy.
Back in March, Ari Fletcher took to social media, telling supporters not to purchase from her Remedy business until she regained access to her account. She explained why, saying, My old manager will not give me access to any of my stuff that has my passwords, my money, all my sh**.
Hoping customers would still receive shipped orders, she asked supporters not to continue to interact with the website for the time being. For years, Aris manager was known to be her longtime friend Brit, which led many to speculate about a possible fallout between the two.
On April 22, Ari took to social media with an update on her cosmetics line and what shes planning next. The entrepreneur shared a heartfelt message with supporters about stepping away from the Remedy name. After not regaining access to the site, she says she made the decision to move forward with a rebrand.
“To my beautiful supporters,This isnt easy for me to say, but Ive always promised to be real with you. As many of you know, I built something very special with Remedy. It wasnt just a brand, it was a reflection of healing, confidence, and the love I poured into every product. But behind the scenes, I was in a business situation that no longer aligns with my values or the trust I stand on. Because of that, Ive made the difficult decision to let go of the name Remedy. And while thats emotional for me, I want you to know this:
THIS IS NOT AN ENDING.
Im not letting go of what we built together. The products you love, the quality, the intention, the energy, thats all still here. If anything, its stronger now. Im taking everything that made Remedy special and bringing it into something new something that truly represents me, my vision, and what you deserve.
THIS ISNT A REPLACEMENT
.THIS IS AN EVOLUTION.
A new name, a new chapter but the same heart behind it all.Thank you for trusting me, growing with me, and supporting me through every step.I promise you, whats coming next is even better.
With love, Ariana.
Ari made it clear that this is not the end of her brand. She reassured supporters that the products, quality, and vision will continue under a new name. In her caption, she added, Im not losing my brand, Im protecting it.
Lastly, she paired the message with ‘Let It All Work Out’ by Lil Wayne.
Many gathered under The Shade Room’s comment sections as they reacted to Aris announcement. Many fans and peers expressed support, encouraging her to keep pushing forward. Others shared their reactions while speculating about what may have happened between Ari and her former manager.
Instagram user @aaliyahmeshell_ wrote, You can take the name but not the heart behind the products, you got this boo!!
Instagram user @badbitchestherapy added, And all she gonna do is elevate from this never do shit with people and give them full control no matter how close they always gonna take it and think about themselves
While Instagram user @exclusive_elations wrote, “Kyle’s kisses” new name …evil willnever prevail
Instagram user @lorrnatee wrote, They would’ve just now been getting me off of Brit!
Instagram user @keasiakae added, Brit deadddd wrong for that, I was just about to buy my glosses
While Instagram user @sweetladylondoyn5286 wrote, Oh. We not broke today??
Instagram user @_soshadykd, wrote, I would’ve sued the manager
Instagram user @la_reina_11 added, How does a manager have that type of power to block you out of your OWN brand Unless the manager have some type of play in the name?
While Instagram user @dejthestylist_ wrote, Ari matured so much because the old her would’ve did a lot even though that’s very much needed in this case but she handling It very grown
