Roommates, as the nationwide conversation around racism continues, more brands step up to publicly offer solidarity and support. Band-Aid has just announced its new line of expanded shade ranges in Light, Medium and Dark and support for #BlackLivesMatter.
Band-Aid is launching a new line of bandages that is sure to stick with people of all races. Earlier this week, the popular adhesive bandage brand announced that in light of the current racial injustices around the world, they will be unveiling a new series of bandages that reflect all different skin tones—while also standing in support of the #BlackLivesMatter movement.
In a message posted across all social media platforms, Band-Aid wrote the following:
“We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.”
Band-Aid will be making a financial contribution to the #BlackLivesMatter movement, but they have not yet publicly disclosed the amount.
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