Bronny James Signs Name-Image-Likeness Deal With Nike

Bronny James Signs Name-Image-Likeness Deal With Nike

Another generation of the James family is headed to Nike! On Monday (October 10), the footwear company announced five student-athletes they signed. The list includes Caitlin Clark, Haley Jones, DJ Wagner, Juju Watkins, and Bronny James.

According to Complex, the eldest son of basketball champion Lebron James signed a NIL (name-image-likeness) deal.

“For as long as I can remember, Nike’s been a part of my family,” Bronny said. “Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.”

Bronny Follows In His Father’s Footsteps

And Bronny is right. Nike has been in his family since 2003, when his father first signed a $90 million with them. Then, the four-time NBA champion inked a lifetime deal in 2015. The deal was rumored to be worth about $1 billion.

LeBron’s business partner and close friend Maverick Carter fed those talks in 2016 during a GQ interview. At the time, Maverick motioned upwards when asked about the worth of LeBron’s lifetime deal. He was a key player in negotiating the contract.

“Yeah. It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels–Nike feels fantastic about it. It’s the largest deal in the history of the company,” Maverick said. Their hope is he makes even more. And our hope is that, too, obviously.”

Bronny’s Contract Amount Is Unclear 

Like his father, Bronny joined Nike before touching a contract or court for the NBA. He’s currently in his senior year at Sierra Canyon High School. Also, like daddy dearest, the amount of coins the star player will be cashing in is still on the hush.

LeBron hasn’t said much online about his son’s deal. But he did re-post a couple of posts covering the news to his Instagram Story. He also shared an ad-like Nike video to his profile featuring Bronny!


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The news also comes days after the younging welcomed his 18th birthday on October 6. Over the weekend, he celebrated alongside his parents, friends, and entertainers like Travis Scott! Congrats Bronny!


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