It looks like Burberry is the latest fashion brand to face backlash for one of their designs.
According to CNN, the hoodie design hit the runway during London Fashion Week, and the brand quickly removed the item from its collection after one of their models helped start the conversation about the hoodie design.
Marco Gobbetti, Burberry chief executive officer, said in a statement, “We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection. Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.”
Liz Kennedy, one of the models that participated in the show, took to social media to voice her opinion on the brand’s design and claims that her concerns about the design were initially ignored.
She said, “It is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. I had asked to speak to someone about it but the only thing I was told to do was to write a letter.”
Liz added, “I had a brief conversation with someone but all that it entailed was ‘it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself.'”
View this post on Instagram
@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look. Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.
CNN reports that Marco Gobbetti later reached out to Liz Kennedy to apologize after becoming aware of the product.
Burberry’s chief creative officer Riccardo Tisci also issued an apology and said, I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday. While the design was inspired by a nautical theme, I realize that it was insensitive. It was never my intention to upset anyone. It does not reflect my values nor Burberry’s and we have removed it from the collection. I will make sure that this does not happen again.”
Roommates, what are your thoughts?