#Roommates, although the beginning of the year is generally for recommitting to your fitness goals, Butterfinger may have given us a new reason to have a cheat day. Rumors are swirling that the popular candy bar brand is releasing its own line of peanut butter—and fans are already excited about the possibility.
If you are a peanut butter lover, then you likely have a few brands that you love when the craving hits. Well, if recent rumors prove to be true, Butterfinger could be officially entering its brand into the #PeanutButterWars.
Earlier this week, Butterfinger posted an image of a peanut butter jar with its logo emblazoned on the front, however it was the caption and the photo’s fine print that instantly sent fans into a frenzy. The text on the photo read, “Maybe sometime in the future,” while the caption stated “We just had the best idea for #NationalPeanutButterDay. Just kidding…Unless?”
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Although this is not an official guarantee that a Butterfinger peanut butter is indeed a reality, it certainly seems that all signs are pointing to it being one in the future. Butterfinger wouldn’t be the first brand to tease potential food drops with mock-ups on social media, a tactic that has proved to be a very successful way for a brand to trend and get everyone talking about their product.
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