Roommates, Charlamagne Tha God is making major moves! It has just been announced that Charlamagne has signed an exclusive partnership deal with iHeartMedia to launch the Black Effect Podcast Network, which will be anchored by his own popular syndicated radio show “The Breakfast Club.”
According to @Variety, Charlamagne Tha God will officially debut the Black Effect Podcast Network this fall with 18 podcasts on iHeartRadio and across other podcast platforms, curated by exclusively by him. iHeartMedia said that the venture is positioned to become the world’s largest podcast publisher dedicated to Black listeners and voices in Black culture.
Under the deal, Charlamagne’s nationally syndicated radio show, “The Breakfast Club,” will also bring its replay podcast to the Black Effect Podcast Network as its flagship show effective immediately. The show, which averages over 4.5 million weekly listeners, is syndicated by iHeartMedia’s Premiere Networks. “Blackness has an immediate, culture-shifting effect on everything,” Charlamagne said in a statement. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”
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He continued, explaining the focus of the Black Effect Podcast Network:
“To amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future. As a long-time partner of iHeart, it’s an honor to make history with them.”
Additionally, the parties plan for the Black Effect Podcast Network to produce limited-series podcasts in conjunction with creators, music artists, actors, and sports stars to support their upcoming films, music releases, and related projects.
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