#TSRFashion: Some of these country music fans will not let #LilNasX have his moment and the hateration is real.
On top of him having the number one song in the country, Lil Nas X is also securing the bag and #Wrangler is a nice one.
He partnered with the popular denim brand for a capsule collection and the looks are showing love to #OldTownRoad. But country music fans are drawing the line on Lil Nas X being the face of the brand, which apparently they feel is exclusive to country music.
“Yeah but wrangler has for hundreds of years been a cowboy/country gold type of jean! Why would you try to make it about rap music just because the rap music is trying to be country? I agree such a step down for wrangler!” one fan wrote under a post promoting the collaboration on Wrangler’s IG page.
But in case y’all were wondering, Wrangler has been backing their decision to partner with Lil Nas X despite the backlash and even had to classily clap back a few times in their comments.
They responded to that one Instagrammer by saying: “We appreciate your feedback. Since 1947, we’ve offered jeans for a variety of wearers and wearing occasions. Our western heritage and offering quality product for all wearers will always be the very heart of our brand.”
Lil Nas X actually partnered with Wrangler in more ways than the collection. The brand also teamed up with Lil Nas X and Columbia Records to give fans an exclusive behind-the-scenes look into the making of his music video for the viral hit, @complex reports.
“As an iconic brand in fashion, we have shown up in music, film, and popular culture for decades, but this is the first time our jeans are actually the key to unlocking a behind-the-scenes look at the making of a chart-topping hit,” Jenni Broyles, VP/GM of Wrangler North America, said: “We’re incredibly excited about the success of ‘Old Town Road’ and our partnership with Lil Nas X. It is another great example of the power music – and in our case, fashion – has to unite and inspire us all.”
What are y’all thoughts on the collaboration? Let us know.
TSR STAFF: Christina C! @cdelafresh