TSR Fashion: DaBaby is getting his DaBusinessMan on with the launch of his new fashion line. DaBaby is teaming up with global online retailer BoohooMAN to put out an exclusive collection of summer fits.
DaBaby co-created the line, which consists of 100 limited edition pieces “that perfectly embodies Baby’s bold, creative and colorful style.”
The collection, which drops at the end of this month, has a price range of $8-$80.
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“For me, DaBaby is one of the hottest rappers out there right now,” said BoohooMAN CEO Samir Kamani. “His style and music align perfectly with who we are as a brand – this collab is going to be BIG! I’m excited for the world to see what we have in store and to welcome DaBaby to the family!”
BoohooMAN x DaBaby collection includes everything from relaxed day-to-day fits made up of track sets, jersey staples and relaxed tees–to bright, loud and expressive fits, perfect for showing out.
“The varsity aesthetic is also in full motion with a variety of jackets, cardigans, sweaters and basketball shorts taking on a preppy tone and including design variations of the word Baby,” the news release said.
Key pieces of the collection include luxe souvenir jackets that are ideal to be paired with smarter tees and a variety of denim.
“This collection was designed with the lifestyle of DaBaby in mind, with looks taking you from the street to the studio and to the stage – we wanted to create something for everyone! Baby’s style is on point with who we are and his bold, youthful style appeals so well to our customer,” said BoohooMAN’s head of design, Shane Chin.
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