Roommates, congratulations are in order for Erykah Badu! The grammy winner has turned into a full-fledged business woman with her new pum pum inspired incense. Earlier we reported she had plans to sell the incense, but now that they’ve officially hit the market, Ms. Badu took to Instagram to thank everyone for their support! The $50 incense, sold out in a matter of minutes, 19 to be exact.

In the video you can hear he say: “Well guys, thank you for making our debut of ‘Badussy’ […] sell out in a matter of 19 minutes.” If you’re wondering how she got the correct scent, she said: “I took lots of pairs of my panties, cut them up into little pieces and burned them.” See the full video below:


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For those who ordered the incense, according to her website, the 20 stick pack will begin shipping on March 10th! She even added a restock because her lady scent is in such high demand! I really have so many questions, I’m not really sure where to begin here? Regardless, we’re happy for Erykah and wish her so much success! On a side note, for the Roommates who bought one, please DM us, we have questions!