Celebs

Kim Kardashian Says She’s “Really Sorry” If Her Viral Advice To Business Women Was Received As A Blanket Statement

Kim Kardashian has decided to add context to her viral advice for women in business. In an exclusive interview with ‘Good Morning America,’ Kim not only explained her advice, but apologized for causing offense. She made it crystal to co-anchor Robin Roberts that her advice was not to diminish or generalize working women.

Kim’s Viral Advice

As previously reported, Kimmy offered her words of wisdom during a Variety feature. She followed up on Khloe’s commentary about things not coming easy, especially if they’re desired long-term.

“I have the best advice for women in business: Get your f***ing ass up and work,” Kim said. It seems like nobody wants to work these days. You have to surround yourself with people that wanna work. Have a good work environment where everyone loves what they do. No toxic work environments and show up and do the work.

The backlash was swift as people, including celebrities like Jameela Jamil, pointed out Kim’s privileged upbringing and connections. At the 2022 Oscars, co-host Regina Hall used Kim’s quote to joke with Best Supporting Actress nominee Dame Judi Dench. She said, “This is a quote from Kim Kardashian: ‘Work harder.’ That’s what we need you to do.” You know how they say no one works harder than Kris Jenner? Early Monday morning, GMA released Kim’s apology and explanation as a preview to their April 6 interview with the Kardashian family.

Kim Gives Context

“Well, that statement that I said was without questions and conversation around it,” Kim said on GMA.“It became a sound bite really with nocontext.And that sound bite I came off the notion and the question rightbefore which was after 20 yearsof being in the business you’refamous for being famous.And my whole tone and attitudechanged with the previousquestion that went into thatquestion about what advice wouldyou give to women.”

Then, the entrepreneur offered a more layered explanation to her original advice. She explained that a social media presence and being on a reality show “does not mean overnight success.”

And you have to really work hard to get there, even if it might seem like it’s easy and that you can build a really successful business off of social media,” she continued. “And you can, if you put in a lot of really hard work.”

The Apology

Moving beyond the message of working hard, Kim centered the audience she reportedly offended with her initial advice.

“It wasn’t a blanket statementtowards women or to feel like I don’t respect the work or think that they don’t work hard.”

Kim continued, “I know that they do. It was taken out of context,” she added. “But I’m really sorry if it was received that way.”

Along with Kim’s interview, GMA’s special includes talks with Khloe, Kourtney and Kris Jenner. The family’s new show on Hulu premieres on April 14.

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Cassandra Santiago

Cassandra Santiago is a multimedia journalist, editor, and editorial strategist with over a decade of experience shaping conversations across arts, entertainment, culture, and global news. A graduate of the University of Iowa, she has built a cross-platform career spanning newspapers, magazines, radio, and digital media. She joined The Shade Room five years ago and currently serves as a Senior Editor, where she leads editorial direction, oversees exclusive coverage, and trains and edits a team of writers. Cassandra has played a key role in developing high-impact content and editorial strategies for an audience of more than 30 million, contributing to platform growth, engagement, and monetization across multiple channels. In addition to her leadership role, she remains a daily contributor, with her articles generating more than 41 million views since 2023. Beyond The Shade Room, Cassandra offers freelance social media strategy services, speaks on the influence and impact of Black media at public panels, and owns Did It For You, an event design company in the DC, Maryland, and Virginia area. She is Poynter Institute–certified and was named to the DMV’s 35 Under 35 list in 2024.

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