Many celebrities have shown in the past that when it comes to securing the bag for their children, they do so almost immediately after the child arrives. That’s the case with Kylie Jenner, who is now in a nasty legal battle with a company that filed the name Stormi Couture for trademark because she says she trademarked the name “Stormi” when her daughter was born.
According to legal documents obtained by @TMZ_TV, Kylie Jenner is going head-to-head with a company that filed the name Stormi Couture for trademark because she believes it used the name “Stormi” in an effort to make money off her daughter’s name—and she is aiming to shut it down. Kylie just filed new legal documents against Stormi Couture because she claims the company filed to trademark its name only a month after she gave birth to her daughter Stormi Webster.
Kylie is now asking the U.S. trademark office to cancel Business Moves’ “Stormi Couture” trademark. She reportedly believes that the company used fraudulent information in its application and only got the trademark to capitalize on her 2-year-old daughter’s name. Kylie also says in her legal documents that Stormi has “achieved fame in her own right”—pointing to her birthday parties being covered by Vogue magazine and Kylie’s successful Stormi collection from Kylie Cosmetics. Documents also state that “the Stormi name is well known, and uniquely and unmistakably is associated with Stormi Webster.”
You may recall that Kylie applied for a handful of trademarks for her daughter shortly after she was born, including one for “StormiWorld”—but she was hut with a lawsuit from Business Moves because the company claimed people would be confused by their similarities and so Business Moves went ahead and registered the “Stormi Couture” trademark first.
Kylie claims that the company has a history of shady trademark behavior involving celebrities, including DJ Khaled. Khaled sued the company over their “Asahd Couture” trademark back in 2018.
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