We all probably seen this one coming, but Kylie Jenner is looking to lockdown the term “rise and shine,” after the recent clip of her waking up her daughter Stormi has gone viral and taken a life of its own.

According to TMZ, Kylie filed legal documents asking for ownership of the term “Riiise and Shiiinee.” The trademark would cover different kinds of merchandise, including belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, swimwear, undergarments, and of course cosmetics.

For those who may not be familiar with how Kylie has become linked to the common term. Earlier this month, in a YouTube video she was seen walking into her daughter’s room to wake her up. When she walked into the room, she basically started to sing the term “rise and shine,” to wake Stormi up, and after that, the moment started to go viral.

It didn’t take too long before Kylie released hoodies with the saying and also her photo in the center of the sun. Of course, many people credited her mother Kris Jenner for moving quickly with profiting off of the moment as the hoodies started to quickly sell out.

If that doesn’t attest to the popularity of the viral moment, the hashtag #RiseAndShine has also been used over a billion times on Tik Tok as well.

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TSR STAFF: Christina C! @cdelafresh ___ #TSRReactionz: Unless you were taking a social media cleanse today, there was no way to escape #KylieJenner’s vocals. ___ A video of Kylie waking baby Stormi up by singing the phrase “rise and shine” has gone viral and soon after, the memes ensued. But if y’all know anything about those Kardashian/Jenners, they can turn a profit, even in their most embarrassing moments, and that’s certainly what happened this time around. ___ Kylie quickly shared some “rise and shine” merch on social media pages and Twitter wasted no time in giving mama Kris Jenner the credit for making money off the viral moment. SWIPE and see what Twitter is saying about this whole situation. (📹: @sainthoax)

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Source: https://www.tmz.com/2019/10/22/kylie-jenner-trademark-rise-and-shine/


TSR STAFF: Jade Ashley @Jade_Ashley94