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Puttin’ You On! 6 Black-Owned Vegan Brands Owned By Celebrities

By Maurice - 2025/07/21
6 Black-Owned Vegan Brands Owned By Celebrities
It’s time to put some respect on these Black-owned vegan brands run by some of your faves. From plant-based eats to cruelty-free beauty, these celebs are serving up game-changing products that slay while keeping it ethical. These celebrities have created a brand that not only generates sales but also benefits the planet and communities. Whether it’s vegan meals, sneakers, or glow-up skincare, these six Black-owned vegan businesses are proof you can live your best life without compromising flavor or values. Here’s who made the cut…

Nicki Minaj’s LØCI Vegan Sneaker Line Soars To New Heights

Nicki Minaj’s partnership with Black-owned vegan brand LØCI redefined sustainable fashion. Launched in April 2024, the Nicki Minaj x LØCI collection featured 11 unisex bio-leather sneaker styles, resulting in a 3,500% surge in website traffic, which crashed LØCI’s site, according to Forbes.

The line, priced $185-$200, sold out multiple times, with 1.3 million shoppers by the year’s end, per Yahoo. In April 2025, the second drop, DØPAMINE, introduced five vibrant colorways at $145, using recycled ocean plastic. Not to mention, Minaj’s ownership stake and creative direction continue to drive sales, cementing LØCI’s eco-chic legacy.

Tracee Ellis Ross Slays With PATTERN Beauty’s Vegan Hair Care

Meanwhile, Tracee Ellis Ross is elevating Black beauty with PATTERN Beauty, her Black-owned, vegan hair care brand launched in 2019 for curly, coily, and tight-textured hair.

Boasting over 50 PETA-certified products, PATTERN sold out nine SKUs on launch day and now thrives in 10 retailers like Sephora. In June, Tracee reunited with her ‘Girlfriends’ co-stars Jill Marie Jones, Golden Brooks, and Persia White for PATTERN’s first TV commercial, a nostalgic “CURLtender” ad that had us all in our feels. Not to mention, Tracee has some of the best hair in Hollywood, so if fans can achieve a look anywhere near as good as hers, PATTERN sounds like the brand fans should try for tangle-free, moisturized, and nourished curls.

#1

Rihanna’s Fenty Skin Glows Up With Vegan Skincare

Rihanna’s Black-owned Fenty Skin, launched in 2020, is a vegan and cruelty-free skincare empire that grossed $100 million in its first 10 days, per Pop Sugar. With eco-conscious, refillable packaging, the line is suitable for all skin types, featuring favorites like Total Cleans’r and Hydra Vizor SPF 30.

#2

In 2025, Fenty Skin launched its latest “Bright Fix” collection, which included an Instant Brightening Powder and Dew N Plump Serum, showing that the innovation never ends for RiRi. Fenty Skin has become a go-to brand for many Black people’s skin care, and it’s not hard to see why.

#3

Serena Williams’ WYN Beauty Serves Vegan Glam With A Purpose

Serena Williams’ Black-owned, vegan WYN Beauty, launched in April 2024 in partnership with Good Glamm Group, is a clean makeup brand.

#4

Available at Ulta stores and online, its products, including the Featuring You Skin Tint and MVP Lip & Cheek Color, offer 91 shades for all skin tones. Additionally, Serena continues to expand her product offerings, having recently introduced the 2025 Move in Color collection, which includes vibrant lipsticks.

#5

Beyoncé’s 22 Days Nutrition: Plant-Based Power!

Beyoncé, alongside trainer Marco Borges, co-owns 22 Days Nutrition, a vegan meal plan service and lifestyle brand launched in 2015. 

#6

Rooted in the idea that it takes 21 days to form a habit, the program promotes a 22-day plant-based diet to reset bad eating habits. Offering organic, gluten-free, soy-free meals, it aims to boost energy, improve health, and support weight loss. 

#7

Bey used it to prep for her iconic 2018 Coachella performance, shedding pounds while embracing clean eating, per Oprah Daily. The service includes meal planners, protein powders, and bars, empowering fans to live healthier through accessible, plant-based nutrition.

#8

Chris Paul Has Us Eating Right With Good Eat'n

Chris Paul has been out here making moves off the court with his plant-based snack brand, Good Eat’n.

#9

Launched in September 2022 with Gopuff, this NBA superstar’s venture is all about delivering bold, crave-worthy snacks that are non-GMO, gluten-free, and free of artificial dyes and flavors.

#10

Think Hot Hot Puffs, Nacho Cheeze Tortilla Chips, and Cookies N’ Creme Popcorn… flavors that slap without compromising health. After going vegan in 2019, CP3 sought snacks that matched his childhood favorites but remained true to his plant-based lifestyle.

#11

Now, Good Eat’n is available in over 1,000 Walmart stores and more than 250 H-E-B locations, according to Black Enterprise, making plant-based snacking accessible to all.

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Maurice Cassidy

Maurice Cassidy

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