Remember back in 2013 when #Beyoncé said she was drankin’ watermelon and we all thought that meant…something else? Well, it turns out that she has pulled the wool from over our eyes again! The entertainer has officially announced her partnership with WTRMLN WTR (Watermelon Water) in an attempt to get everyone on board with taking care of their bodies as well as empowering female entrepreneurship.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” The Queen Bey said in a statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
The cold-pressed watermelon water startup is based in New York and only 3 years old. Currently it’s in Whole Foods markets, Kroger stores and Costco. According to Fortune, consumers are beginning to choose flavored waters over sodas since they appear to be healthier options. This is a great time for Beyoncé to tap into this market!
Roommates, will y’all be drankin’ watermelon this summer or nah?
TSR STAFF: Talia O. @theclosetratchet on Instagram & @tallyohhh on Twitter!
Source: http://fortune.com/2016/05/03/beyonce-watermelon-investment/
