Rihanna's Fenty Fragrance Sells Out Less Than 24 Hours After Launch

Rihanna’s Fenty Fragrance Sells Out Less Than 24 Hours After Launch

Whew! Fresh off the news of her billionaire status, Rihanna’s bag just keeps growing. The singer and entrepreneur officially dropped Fenty’s first fragrance on Tuesday. Named Fenty Eau de Parfum, the perfume was priced at $120 per bottle. Less than 24 hours after its launch, the highly-anticipated product is completely sold out.

Rihanna took to Instagram to celebrate the accomplishment with a three-photo post. She’s pictured wearing a black hoodie and matching sunglasses while enjoying what appears to be caviar (c’mon wealthy vibes).

“How I woke up after #FENTYPARFUM sold out this morning,” Rihanna wrote in her caption.

The businesswoman, with a knack for captivating marketing drops, also released a video less than a day ago that advertises the Fenty fragrance. The video features different people from celebrities like Lil Nas X and Cardi B to influencers, bloggers, fans and more praising RiRi’s “heavenly” smell.

The perfume itself never makes a debut in the short video posted to Rihanna’s Instagram account. But, for those who don’t know, the fragrance comes in a 2.5 fl oz., rust-colored, glass bottle. It boasts the brand logo engraved into the bottle cover.


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“What began as a garden walk in the global center of perfume became an unapologetic expression of my full and true essence,” Rihanna said about the product’s creation. “The experience begins as soon as you lay eyes on the bottle. This reminds me of everywhere I’ve been and represents all that I am.”

As for what it smells like, Fenty Eau de Parfume has “notes of magnolia, musk, tangerine, blueberry, Bulgarian rose absolute, patchouli and geranium,” according to the website.

“This isn’t about a fantasy—I wanted to experience truth,” Rihanna said regarding the smell’s inspiration. “Fenty Eau de Parfum is for remembering what’s real. I made a fragrance for myself and am now sharing it with you.”

In addition to sharing her smell with us, Rihanna also came through with the advice on how to wear the fragrance best! According to the Fenty Beauty website, the “superfine mist” is “all heart” and radiates best when sprayed on the center chest.

As previously reported, Rihanna was recently named the wealthiest female musician in the world by Forbes. A whooping 1.4 billion of her $1.7 billion net worth is attributed to her Fenty Beauty line, which now includes this sold-out fragrance.

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