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Sha’Carri Richardson Explains Her “I’m Not Back, I’m Better” Mantra & The Foundation Of Her Success

FACT: Sha’Carri Richardson is the fastest woman in the world. Later this month, she’s heading to the 2024 Olympics in Paris to continue to prove it. Ahead of that feat, the track-and-field athlete spoke with Vogue for their August magazine cover!She broke down her mantra, “I’m not back; I’m better,”and how her grandmother,Big Momma,molded her into who she is.

“I dont just mean Im a better runner,” she told Vogue. “Its beyond that. Im better at being ShaCarri. Im better at being myself.”

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Sha’Carri Richardson & Big Momma Betty Harp’s Relationship

Sha’Carri Richardson told writer Maya Singer that she knewfor sure running was her calling in fifth grade. That’s when she beat her aunt Shay in a race for the first time after multiple tries. Shay Richardson was the reigning family track star before her niece came along.

Auntie never took it easy in the races with her niece, and when Sha’Carri finally got her W, it set her on the path she is today. But Big Momma Harp is who made Sha’Carri “tough” and who kept her on the road to becoming Olympic-qualified.

“Im a strong woman, Ive overcome obstacles in my life. So I knew what I was talking about when, from time to time, things got hard and shed want to quitand Id say, ‘Dont start nothing and dont finish it. You start, you finish. Whatever happens, you keep going, you hear?”

In addition to making her resilient, Richardson says her Big Momma is her “foundation.”

“Everything I am, its because of that strong, wise Black woman. Everything. I mean, Ive been blessed because Ive had other people in my life who have helped me along. But the foundation, thats her,” Sha’Carri affirmed.

With Vogue, Sha’Carri kept some things private, especially details like how she came into Big Momma’s care. She also didn’t deep-dive into the incident that disqualified her from her first attempt at the Olympicstesting positive for THC. She later admitted to smoking marijuana out of “emotional panic” after a reporter revealed to her that her mother had died. Rather than let the backlash and fallout eat at her, she privately worked on herself and her calling.

Instead of spilling all her business to the magazine, the star athlete fell back on her mantra. She’s not back, she’s “better.” Better includes making running her “24/7 lifestyle,” including nutrition, sleep, and training.

“You keep showing up, Richardson explained. No matter what. Most people, they only think of track every four years. The Olympics, thats all there isthose few seconds on TV. But for me, track is my life on a day-to-day basis. Everything I dowhat I eat, what I drink, if I stay up too lateits all reflected on the track. Every choice. Thats what the world doesnt see.”

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Cassandra Santiago

Cassandra Santiago is a multimedia journalist, editor, and editorial strategist with over a decade of experience shaping conversations across arts, entertainment, culture, and global news. A graduate of the University of Iowa, she has built a cross-platform career spanning newspapers, magazines, radio, and digital media. She joined The Shade Room five years ago and currently serves as a Senior Editor, where she leads editorial direction, oversees exclusive coverage, and trains and edits a team of writers. Cassandra has played a key role in developing high-impact content and editorial strategies for an audience of more than 30 million, contributing to platform growth, engagement, and monetization across multiple channels. In addition to her leadership role, she remains a daily contributor, with her articles generating more than 41 million views since 2023. Beyond The Shade Room, Cassandra offers freelance social media strategy services, speaks on the influence and impact of Black media at public panels, and owns Did It For You, an event design company in the DC, Maryland, and Virginia area. She is Poynter Institute–certified and was named to the DMV’s 35 Under 35 list in 2024.

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