Will Smith and Jada Pinkett Smith definitely know how to get to the bag. So it comes to no surprise that the Hollywood power couple has added yet another component to their media empire.
According to Variety, on Wednesday, the Smith’s announced the launch of their new multimedia venture, Westbrook Inc. The company will be behind existing and new content for the Smith family. The content includes television shows, movies, and digital content.
Will and Jada expressed their excitement for the company’s launch and said, “We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space. With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”
Westbrook Inc. already produces the hit Facebook series “Red Table Talk,” which stars Jada along with her daughter Willow Smith and mother Adrienne Banfield-Norris.
The company has also been responsible for Will Smith’s exciting entrance into social media.
The multimedia company has also handled the social media campaign for the recent Disney live-action remake of “Aladdin,” as well as the social platforms for “Red Table Talk,” and Jaden Smith’s “Just Water” brand.
Congrats to Will Smith and Jada Pinkett Smith on this new venture.