It looks like Bronny James is not only following in his father’s footsteps when it comes to basketball. But it looks like he’s following in his footsteps when it comes to getting to the bag as well.
On Monday, it was announced that Bronny has signed a NIL (name, image, and likeness) deal with Beats by Dre. According to Forbes, Bronny has become the first high school student to sign a NIL deal with the electronic company. Back in 2008, his father became the first athlete to sign a deal with the company.
The first order of business under the deal with a commercial with his father promoting the company’s Fit Pro and Studio Buds earphones.
BREAKING: Bronny James has signed with @BeatsByDre — their 1st High School NIL athlete signing.
His dad @KingJames was the 1st athlete signing in Beats history in 2008.
Now, they’re both starring in the brand’s newest ad for its Fit Pro and Studio Buds earphones. pic.twitter.com/x9Zl2FuIhR
— Nick DePaula (@NickDePaula) October 17, 2022
Bronny, who recently turned 18, attends Sierra Canyon High School and is currently weighing his options for which college he’ll attend, including Ohio State.
As previously reported, earlier this month, Bronny signed a deal with Nike. He was one of five student-athletes to sign a deal with the brand. At the time he said,
“For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.”
Meanwhile, Bronny’s father, LeBron James, has just started his 20th season in the NBA.
Back in August, LeBron agreed to a two-year contract extension with the Lakers for $97.1 million. There have been talks about LeBron possibly playing with Bronny once he becomes eligible for the 2024 NBA Draft.
TSR STAFF: Jade Ashley @Jade_Ashley94
