Atlanta Falcons defensive coordinator Jeff Ulbrich has stepped up to the mic with an apology to Shedeur Sanders and his family. After his 21-year-old son, Jax Ulbrich, pulled a prank call during the 2025 NFL Draft, Jeff is taking full accountability while speaking about how well the Sanders family has handled the drama.
Jeff Ulbrich Apologizes To Shedeur And His Family
On Wednesday, April 30, Ulbrich stood at a press conference in Georgia to share some words amid the controversy. While speaking to reporters, he stated, “I publicly apologize to Shedeur and the Sanders family for what happened.” Ulbrich also expressed regret to Falcons owner Arthur Blank, Terry Fontenot, and head coach Raheem Morris for involving them in the mess.
“My actions by not protecting confidential data were inexcusable,” he said. “My son’s actions were absolutely inexcusable and for that we are both deeply sorry.”
Additionally, Ulbrich went on to briefly discuss the NFL’s strict action against him for failing to protect confidential league details, which he claims he fully complies with. He declared that he and his son will prove they are “better than this.” Then, in a separate clip taken at the conference, Ulbrich also made sure to praise the Sanders family for being “amazingly gracious… more than they needed to be” when he apologized to Deion and Shedeur in person.
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The Falcons And Jax Ulbrich Received A HUGE Fine Over The Prank Call
The NFL wasn’t playing when it came to this breach of confidentiality, y’all. On Wednesday, April 30, the league issued the Atlanta Falcons with a $250,000 fine and Jeff Ulbrich with a $100,000 fine for “failing to prevent the disclosure of confidential information.” The Falcons accepted the punishment and promised to tighten up their security protocols moving forward. Additionally, the Ulbrich family is teaming up with the organization for community service initiatives to make amends, per Yahoo. Meanwhile, the Ulbrich controversy has since sparked the NFL to investigate OTHER prank calls it received during the draft, leading to a full-scale ongoing investigation. So far, however, there has been no word on whether the league has identified any other prank callers yet.
Coach Prime Came Through With A Message Amid The Controversy
In the midst of it all, the Sanders family continues to push forward, moving with faith and with grace. On Wednesday, April 30, Deion took to Instagram with a portrait of himself holding his sons, who were wearing their respective team gear. But this wasn’t just a proud dad moment after two of his boys got drafted. Coach Prime dropped a powerful message alongside the pic, and it’s straight-up giving, “we are protected by God.”
“Thank u to all for your support, love, words of encouragement, hate, disdain, envy, misunderstanding, judgement, lies & playing your role,” he wrote. “We wouldn’t be on the same path we’re on without all y’all. God is good and good is GOD! We love him, Serve him and appreciate everything that comes with this journey. God bless EVEERYONE! #CoachPrime.”
