Lil Nas X’s marketing team has been working overtime on the promotion of his debut album “Montero.” From sarcastic billboards to a prosthetic, pregnant belly, they’ve found ways to keep the project at the center of viral conversation. The album was finally delivered (pun intended) on Friday and Lil Nas X gave a different take on how “Montero” healed him.
“I love joking but on a serious note making this album was therapy for me,” Lil Nas X tweeted on Saturday.
And by joking, Lil Nas X sort of means trolling. In addition to what’s previously mentioned, he shared fake congratulatory messages from prominent figures. One of those fake messages actually named Obama as the sender of a baby shower basket of goodies. And no, it wasn’t real.
However, the promotion party didn’t end there. The day the album dropped Lizzo admitted she’s not a fan of Lil Nas X, but that his newest project has her “Literally pissing, sh*tting and cumming.” Turns out, that was just Lil Nas X trolling again using a link that populates the same tweet when clicked.
Some unexpected players also joined the “Montero” promo game. Children’s television characters Teletubbies poked fun by asking if they could “get a feature on the next album.” Lil Nas X, matching the humorous energy, replied by giving everyone their role on the fictional collaboration.
“Alright bet,” Lil Nas X tweeted. “Me and Tinky Winky on the hook, dipsy & Po on the verses and we’ll let laa laa do the outro.”
Still, despite stirring controversy in the name of artistry and sales, Lil Nas X says “Montero” hit him with therapy benefits.
“I began healing many unchecked wounds, facing skeletons in my closet I never wanted to, fighting internally every day and crying persistently, “Montero” is truly my baby. Thanks for the love.”
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