Beyoncé Ignites Hair Care Speculation And Sends Beyhive Into Frenzy

Beyoncé kicked the conversation off on Tuesday with an Instagram upload.

The uncaptioned post featured the Houston-bred star styling her curls. It was followed up with a throwback photo of Beyoncé getting her hair braided.

These images were accompanied by a reflective message that took her back to being a little girl at her mother, Tina Knowles-Lawson‘s, salon.

“How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done.”

She noted, “I was exposed to so many different kinds of entrepreneurial women in her salon.”

As Beyoncé’s post continued, she mentioned that she “saw firsthand how the ways we nurture and celebrate our hair can directly impact our souls.” Regarding her mother’s teachings, Beyoncé added, “I’ve always dreamed of carrying on her legacy.”

The last part of the message ignited speculation, as it read, “I can’t wait for you to experience what I’ve been creating.”

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A post shared by The Shade Room (@theshaderoom)

Naturally, Beyoncé’s announcement swiftly sparked conversation on Twitter, where fans were HYPED up.

BEYONCÉ’S STARTING A HAIR CARE BRAND THIS IS NOT A DRILL😭😭😭😭😭 pic.twitter.com/0l4SeIqmgF

— 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) May 16, 2023

Bundles by Beyoncé on the WAY! pic.twitter.com/9Btu5t6vHD

— Tiara Willis (@thetiarawillis) May 16, 2023

One user even proclaimed that, with all that Beyoncé has going on, she “can’t be stopped.”

a successful album, a monumental tour, a couture collab, a hair care line, BEYONCÉ CAN’T BE STOPPED WOAH😭😭😭😭😭 pic.twitter.com/Sq0KSx1xSE

— 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) May 16, 2023

Humorously, as she still has fans waitin’ on the RENAISSANCE visuals, another fan proclaimed, “Beyoncé is a troll.” Oop!

Beyoncé is a troll. Haircare when we want visuals abeg abeg!!!!!!

— Bolu Babalola 🍯&🌶 (@BeeBabs) May 16, 2023

Others utilized the opportunity to speak about how a hair care line felt “fitting” for the star.

a haircare line from beyoncé is so fitting. beyoncé hair is her signature. i’m ready and waiting! pic.twitter.com/ZtiCpnFCbo

— ᶜ (@truthchyna) May 16, 2023

Beyoncé having a hair care line always made more sense than a clothing brand.

— 𝑨𝒔𝒉𝒍𝒆𝒚 𝑾𝒉𝒊𝒕𝒆 | 𝑬𝒔𝒕𝒉𝒆𝒕𝒊𝒄𝒊𝒂𝒏 (@skinclasshero) May 16, 2023

On top of the enthusiastic responses, memes and reaction videos soon followed, and plenty of people were gassin’ up the prospect of a Beyoncé hair care line.

Me after using my Mrs. Carter Curl Crème from Beyoncé’s new haircare line pic.twitter.com/r4keuBBISM

— Kyle (@onthebulletin) May 16, 2023

the girls after using that organic honey infused Beyoncé hair care pic.twitter.com/9FBeEeBRbV

— oni (@__Onixivy_) May 16, 2023

Me after using Beyoncé’s bottled up pussy juice in my hair pic.twitter.com/f3Dp1f23ks

— Baddie B (@ForeverThatG1RL) May 16, 2023

Some reaction videos played off of the fact that the visuals are still M.I.A.

Fans: Where are the visuals?

Beyoncé: pic.twitter.com/Slp1aMGPYp

— The Moment. (@itsKARY_) May 16, 2023

Everybody: Where’s the visuals!?!

Beyoncé: pic.twitter.com/OG8BLRm4Pz

— you were just at onyx with drug dealers (@priM0E) May 16, 2023

SHEIN also found itself dragged into the conversation.

Me after getting the Beyoncé hair products from Shein pic.twitter.com/mWWIyQNbU4

— Nalá | fan account (@BoricuaHive) May 16, 2023

Warmly, even those who didn’t have luscious locks were ready to come thru and support this speculative hair care line.

not beyoncé releasing a hair line… you best believe my bald headed ass still gonna buy it tho 😮‍💨 pic.twitter.com/nNUthBAuXE

— 𝔪𝔦𝔰𝔱𝔢𝔯 𝔠𝔞𝔯𝔱𝔢𝔯 (@WrittenByTerry) May 16, 2023

Beyoncé seeing me in line to buy her hair care products pic.twitter.com/UBq784h998

— 💫 (@heyjaeee) May 16, 2023