As if an international tour wasn’t enough, Beyoncé is also racking up coins in other avenues. The 41-year-old musical icon has just unveiled a mystery perfume that has already thrown the Beyhive into another frenzy.
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More Details About Beyoncé’s New Eau De Parfum
Sometime this week, the megastar launched a landing page for the exclusive sale of the singer’s “Eau De Parfum.” Currently, the 1.7-ounce fragrance is available for notification for pre-order at a price point of $160.
Additionally, the fragrance is only available for purchase by those in the United States and Canada.
Beyoncé’s latest scent features top notes of clementine and golden honey. While the heart of the fragrance is set in rose absolute and jasmine sambac, and its base features Namibian myrrh and golden amber.
The website explains that the fragrance was created in France and “crafted and designed” by Beyoncé. The look of the bottle remains a mystery with the website’s current display.
Beyoncé releases new Eau De Parfum – priced at $160.
Only available in US & Canada, the https://t.co/c1IMydKp4a exclusive is available to pre-order now, beginning shipping in November. pic.twitter.com/MW9cBSUxcL
— TheYoncéHub (@yoncecapital) July 19, 2023
Furthermore, the beauty item will begin shipping in November and will even feature a “special gift with purchase, while quantities last.”
Social Media Reacts
Beyonce has not formally announced the launch of her latest perfume on Instagram. However, this has not stopped Beyhive fans from sharing their reactions to the surprise release.
Many appear to be in shock.
Parfum by Beyoncé? Excuse me?????
— adnama (@amandathelast) July 19, 2023
https://twitter.com/PeachhBugatti_/status/1681710021372170241
While others appear to have snagged the fragrance’s initial pre-order availability.
Since I didn’t get tickets to new Sondheim, I got Beyoncé’s parfum
— COWBOY NELL CARTER (@NottBenry) July 19, 2023
Quickest checkout of my life #Beyonce #BeyonceParfum pic.twitter.com/e0f1rykG9t
— Danie (@justSendCoffee) July 19, 2023
https://twitter.com/rideithb/status/1681899470600937472
OMG YES I GOT THE BEYONCÉ PARFUM I BET ITS GONNA SMELL INCREDIBLE
— Cadence (@cadyscandids) July 20, 2023
While others appear to speculate about the “special gift” that may come along with the fragrance’s purchase.
What if the visuals aren’t coming out until after the last show and people who purchased Beyoncé’s Parfum; will be among the first to see or have a copy of it.
— DESERT EAGLE ❤️𐚁 (@krystalklear777) July 20, 2023
Additionally, some Twitter users have appeared to pass on Queen Bey’s offering this time around.
Beyonce girl! Why the Parfum $160 lol
— jocelyn (@__jojoooo) July 19, 2023
I love you Beyoncé but I will pass this round. pic.twitter.com/VV8aepwtvz
— Christian 𐚁 (@BeyChristian) July 19, 2023
The Fragrance Launch Marks Queen Bey’s Return To The Beauty Industry
According to VIBE, the perfume’s launch is the singer’s first in about six years. In 2017, she served fans with her latest fragrance offering, “Shimmering Heat. Before this, the singer launched multiple scents which include the “Heat” series, “Pulse” series, and “Rise” series, as per Fragrantica.
Different fragrances of Beyonce's Heat perfume available
Price- N11,000 each/EDP
Send a DM to order pic.twitter.com/P46U0MkJDe
— OAKEssence (@oakessence_ng) October 6, 2020
Roomies, will you be snagging yourself a bottle of Beyoncé’s latest fragrance?
